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With a few clicks on the iPad integrated into the display, the customer can select his favourite models by browsing either by brand theme or by product collection.

Thanks to an ingenious synchronization system between the iPad and the iTAG, the watches, on a rotating support, appear and light up instantly on the display, becoming easily accessible and enhanced. Customers can also transfer their selection to a mobile device, allowing them to extend the purchasing experience outside the store.

The reliable and robust displays offer an interactive technology, the anti-theft system C-ring, allows a richer experience for the customer.

We have created this interactive system in collaboration with Dietlin proposing the brand new connected sales displays of Tag Heuer for Baselworld 2018.