This concept allows interaction with the product via a touch-screen. Applications present the products in a fun and didactic way. The visitor becomes an actor and discovers by himself the specificities of the products. We are neither in the virtual nor in the digital but in the real product highlighted and accompanied by a digital support.
How can we talk about a product if it is not there? It is right in front of you, but don't get too close or it will disappear to protect itself.