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This high-tech display case enables the display of a video onto the surface of a sphere, both inside and outside. It then becomes possible to see a video in front of and behind the watch displayed at the center of the sphere.

To achieve this, a ring with 480 LEDs (240 on each side), each showing 262,144 colors, rotates at 20 revolutions per seconds, allowing a refresh rate of 40 frames per second.

it offers many features, mainly that of being able to illuminate the watch without seeing the light source.

The Sphere project was presented on the Hublot stand during the 2011 BaselWorld Fair.